PromptDojo

ABOUT PROMPTDOJO · EST. 2025

We started PromptDojo because we believe AI is both the greatest economic opportunity and threat for businesses since the internet revolution.

WHY WE EXIST

The Reason for PromptDojo

The AI advisory market gap

The market is split between strategists who have never built companies or technology themselves, and builders who understand the tools but have no business acumen.

Most AI implementations fail

Over the past years companies have spent an increasing amount of capital on AI adoption. Yet 80% of them are seeing no ROI and cannot trace that investment to any increase in revenue.

It isn't about AI technology

Current offerings focus on teaching you about the latest tools and fancy implementations, pretending they can help you stay up to date with a technology that evolves every hour.

A whole new world opened up to me.
I had no idea that could be done.

Karim, A PromptDojo client

WHAT MAKES US DIFFERENT

The PromptDojo Vision

01
From entrepreneurs to top executives, our team members have spent their lives boots on the ground, working with cutting-edge technologies.
02
By combining strategic vision, technical expertise and our proprietary AI tools, we manage to steer organizations for the long run.
03
More than just knowledge, we provide the tools and frameworks needed to reshape company cultures, so they can stay on track and keep adapting.

WHO'S BEHIND IT

Two operators, one obsession.

Théo Canale
Co-founder

Théo Canale

Operator · 0→1 builder

Spent 7 years working in early-stage venture capital, business advisory and sales. Advised hundreds of tech executives on go-to-market, operations and treasury management. Went on to create one of Europe's first regulated DeFi companies. Now deep into AI.

"I've been a tech enthusiast for two decades. I worked in SaaS, Cloud, and Blockchain. AI is by far the most transformative technology I've ever seen."
Antonio Boulos
Co-founder

Antonio Boulos

Strategy · Senior operator

6+ years building B2B products in deep tech and digital logistics across the UAE and Gulf. Currently Head of Product at a UAE-based AI drone company. Writes daily on AI strategy, market dynamics, and what it actually takes to implement AI inside a business, not just talk about it.

"I used to plan what I could realistically get done in a week. Now I just plan what I want to get done."

96%

Satisfaction rate.

88%

Completion rate on our online trainings.

5x

Median ROI for clients.

2M

Monthly inspired people on our socials.

OUR TOOLBOX

The tools we love.

On a daily search for the best tech.

OpenAI
Claude
Gemini
Lovable
Hex
Hugging Face
Notion
Manus
Google AI

WHERE WE WORK

UAE-Based,
Globally Minded.

PromptDojo operates in the UAE, Dubai, Abu Dhabi, and Sharjah, since 2025.

If you're outside the GCC and you want us on site, we'll come if it's a team of 8 or more (or if the espresso is good enough).

PromptDojo team collaborating

📍 Jebel Ali, Dubai

Ready to ship, not just learn?

Whether you're an individual with an idea or a team tired of outsourcing the obvious, we run live, hands-on AI training that ends with real software in production.